Indian businesses are increasingly adopting digital technologies to meet customer demands. According to a report by Adobe, nearly 77% of businesses in the Asia-Pacific region have experienced an increase in new customers through digital channels in the past 18 months. However, one area where businesses are struggling is in the field of skills. The report reveals that 57% of Indian companies are focusing on training and learning to enhance productivity. Therefore, professionals looking to build and accelerate their careers in digital marketing must prioritize skill development and agility.
IIT Delhi has introduced a Digital Marketing program that covers areas such as strategic marketing, media planning, SEO, consumer behavior, and more. This program aims to equip individuals with the necessary digital marketing strategy capabilities, execution tactics, and content marketing secrets to become proficient digital marketers.
The program is beneficial for various professionals in the digital marketing industry. Whether you are a fresh graduate, early professional, or an independent consultant, this program will help you acquire the in-demand digital marketing skills for lucrative career opportunities. It also caters to those who want to transition to a market-ready position in digital marketing, providing upskilling in data-driven, high-impact digital marketing strategies. Additionally, individuals seeking to deepen their understanding of digital marketing technologies, strategies, and outcomes will find this program valuable for enriching their thinking and applying best practices for business expansion and growth.
Delivered through live online sessions and recorded videos, the program features faculty from IIT Delhi and industry experts who will ensure participants stay ahead in the field of digital marketing. The curriculum is industry-oriented and includes real-world case study discussions and projects, offering professionals with 4 to 15+ years of experience the opportunity to learn how to analyze performance, optimize budgets, and boost profits using digital marketing. Former participant Shashank Patil, Digital Marketing Manager at TCL, praised the step-by-step approach of the program, stating that it was helpful for both beginners and experienced individuals.
In India, there has been a 9% growth in hiring across the advertising, market research, and PR sectors, driven by digital marketing. The demand for social media managers has increased by 17%, while digital marketing experts and SEO professionals have seen a demand growth of 9% and 7%, respectively. With the rapid growth of digital technologies and increasing demand in India, professionals must acquire new skills quickly to stay competitive. This program aims to help participants stand out from the competition and become industry-ready for high-growth careers in digital marketing.
Enroll in our advanced program to gain a comprehensive understanding of the digital marketing landscape. This program will enhance your ability to use analytics to improve the customer journey, manage engaging campaigns, and optimize business profits. By the end of the program, you will be a skilled digital marketer with a strong foundation in both general management processes and marketing principles. This will accelerate your career progression.
Enroll now to learn cutting-edge strategies and acquire the in-demand skills necessary to thrive in the industry.
Program Details:
• Start Date: March 30, 2023
• Fees: Rs. INR 65,000 + GST
• Duration: 6 Months
• Format: Live Online Sessions with Faculty
About IIT Delhi:
Established in 1961, the Indian Institute of Technology Delhi (IIT Delhi) is one of the first five IITs in India. It was founded to provide education, research, and development in the fields of science, engineering, and technology. Recognized as an Institution of National Importance, IIT Delhi has the autonomy to determine its academic policies, conduct examinations, and confer degrees. Over 48,000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, and Humanities & Social Sciences. For more information, please visit: www.iitd.ac.in